We’re in the business of helping businesses
ColorElephant started back in 2012 with a great focus on using digital know-how to help companies in their marketing efforts. Over the past four years we’ve seen first-hand the struggles of businesses of all sizes to integrate software, have custom-built solutions live up to the expectations, create memorable and measurable digital products that support their marketing and more generally have a reliable, cost-effective partner for their digital initiatives, whose focus in not only on creating “something nice and cool” using all the latest buzzwords and innovations, but primarily something which focuses on the real challenges those businesses face and gives an uptake on the KPIs that they live by.
As we grew we understood our focus had to be on becoming that partner. By working tirelessly with our clients, by prioritising, by being agile, by going that extra mile without charging the cost of 10 miles, we focused our attention on working daily to create technology that supports companies of all sizes in their marketing and/or operational efforts using our know-how. We’ve worked on custom built HR management suits, POS systems, Facebook Applications, Online Stores, Messenger Bots and a lot of custom development. We try to provide an outline of what we can do, but the best is to get in touch and we’ll explore what can be done together.
OPERATIONAL FOCUSED SERVICES
We build internal software (CRM, POS, ERP, HR Management…) for small and big companies alike. We focus on creating personalised solutions with a great UI, experience and with a strong focus on expandability. We do it by first observing how your employees use it and then rebuilding or adjusting according to clear goals and struggles. However, we won’t advise a custom solution if something that exists can get the job done.
In a day of cloud and open software most of your business information is still in silos. Wouldn’t it be great if you could make invoices show up on your CRM? Or if you could create a quick way to visualise patterns in the spending of your loyalty program clients? This is only possible if data communicates. We use our know-how to integrate your different business software and more importantly create integrations or middleware that bring clear value.
Bots & AI / Automation
We use third-party technology, together with custom programming to create bots and pieces of AI that both automate and make your processes more efficient. These can be chatbots on Messenger or routines that turn manual-intensive into computer-driven tasks. Sort through data, deliver efficient customer support, sell more, optimise models, improve information accuracy, learn from patterns and more with our help.
You dream it, we build it. We’ve helped a company create a new checkout experience with dozens of integrations processing millions in transactions every month, we’ve done countless API integrations, we’ve helped startups and small companies build entire businesses as SaaS applications from scratch, we’ve built for Salesforce, we built sales leaderboards and much more. Where we go next is up to you.
MARKETING FOCUSED SERVICES
With clear goals in mind (increase lead pool, increase interaction, likes or viewership), we’ve helped many brands with custom-built Facebook Applications. We can build games, experiences that bridge offline and online, micro-stores, customer-service oriented apps and more. We bring over 3 years working with Facebook API to the table.
We help businesses sell online not only by building their online store but also with strategy and continuous support. We build simple and complex online stores with multiple payment options, hard-core analytics, multiple languages, price restriction per country, cart recovery, smart marketing and a focus on usability and good practices that translates into more sales.
A landing or sales page is not a ‘common website’. It has clear goals set to it. Through experience, data and an understanding of the online scene we help companies build pages that do what they are supposed to: convert. We build A/B testing and analytics from start, we adjust based on data, we design with simplicity in mind and with a focus on mobile.
Marketing is exciting because of the room of possibilities that it entails. Better communicating online or increasing reach is also doing different and better. We build customised solutions ranging from mobile apps to digital experiences that merge video, image and sound. We take risks and build experience that build brands. Whatever idea you have in mind, we can make it happen.
Based on our experience and things we’ve done before, here’s a quick sample of what we can do for you:
- HR Management Application: cloud-based allows you to manage employee information, automatically coordinate holidays and time off, centralise document management, create profiles for employees and manage payroll and other legal obligations.
- A stock management system that gathers real-time information on stock from more than 10 different POS systems and matches thousands of items providing an infrastructure and API others can read from.
- Your own startup or tech product. For example we just built a hotel search engine for a client doing the branding, integration with external providers, payments and all that it entails. A complete solution delivered.
- Landing pages with a focus on conversion making your online campaigns KPI-driven;
- CRM with Social Integration: Application that allows you to manage clients, their purchases, their details – including automatically gathered social details;
- Online Stores that focus on having a great usability and strategy on how to get started selling included;
- Facebook Messenger Bots that help automate customer service tasks;
- Customer Satisfaction Questionaries that are actionable;
- Facebook Application that is an interactive game with different challenges every week driving up interactions with a page over time;
- Contests and more on Facebook to drive page likes;